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You’ve worked hard on your website. Your portfolio is gorgeous, your copy is polished, and your images are chef’s kiss. Then you share your link on Facebook or send it to a potential client via email — and the preview that pops up is a blurry, cropped mess. Or worse,

A call to action isn’t marketing jargon. It’s the moment you stop planning and start asking. Here’s why your CTA might be the most courageous thing on your website.